Propaganda Repetition - The action of repeating something that has already been said or written Card Stacking - Seeks to manipulate audience perception of an issue by emphasizing one side and repressing another. Plain Folks - Argument in which the speaker presents him or herself as an Average Joe, a common person who can understand and empathize with a listener's concerns. Glittering Generalities - An emotionally appealing phrase so closely associated with highly valued concepts and beliefs that it carries conviction without supporting information or reason. Transfer -Good feelings, looks, or ideas transferred to the person for whom the product is intended. Testimonial -An important person or famous figure endorses a product. Fear - A fallacy in which a person attempts to create support for an idea by using deception in attempts to increase fear and prejudice toward a competitor. Name Calling - Saying bad things about your competitor. Band Wagon - A particular activity or cause that has suddenly become fashionable or popular.
